The parties in trade and logistics

Exporter, forwarder, NVOCC, shipowner, agent, customs broker: who does what, and which document do they issue?

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Why start with the parties?

On its way from the seller's warehouse to the buyer's, a load often passes through the hands of ten different companies. When something goes wrong, the first question is always the same: who is liable to whom, under which contract? Answering it starts with knowing each party's role and the documents between them.

We look at the parties in three groups: the trading parties (who buy and sell the goods), the transport parties (who carry the goods or organise the carriage) and the support services (customs, banks, insurance, surveyors).

Map of the parties

Click a party to see its role, who it contracts with and which documents it issues. The map shows a typical containerised export by sea.

Country of origin

Transport

Country of destination

Support services

All parties (table)
PartyRoleContracts withDocuments
Seller / shipperSells the goods and (under the C and D rules) makes the contract of carriage. Appears as shipper on the bill of lading.Buyer (sales contract), forwarder or carrier (contract of carriage)Commercial invoice, packing list, shipping instructions, VGM
Customs broker (origin)Files the export declaration on the shipper's behalf.Shipper (agency agreement)Export declaration
Road haulier (pre-carriage)Collects the empty container from the depot, brings it to the loading point and delivers the full container to the terminal.Forwarder or carrier (merchant / carrier haulage)Waybill / CMR note
Freight forwarderOrganises the transport: books space, prepares documents, coordinates trucking, customs and insurance. If it issues its own bill of lading it may be liable as a carrier.Shipper or buyer (customer); shipping line (space purchase)House B/L (HBL), FBL, booking confirmation
NVOCCActs as a carrier without operating ships; buys space from shipping lines and issues its own bill of lading.Customer and shipping lineHouse B/L
Shipping line / carrierOperates the vessel and carries the cargo from port to port.The shipper on the bill of lading (often the forwarder)Master B/L (MBL), sea waybill, arrival notice
Shipping agentRepresents the carrier in port; handles bookings, bills of lading, delivery orders and port formalities.Carrier (agency agreement)Bill of lading (on behalf of the carrier), delivery order
Terminal operatorLoads, discharges and stores containers; charges storage.Carrier (handling); cargo owner (storage)Gate-in / gate-out (EIR) records
Buyer / consigneeBuys the goods and takes delivery at destination. Makes the contract of carriage under the F rules.Seller (sales contract)L/C application, import documents
Notify partyThe party the carrier informs on arrival. Has no right to take delivery.—Receives the arrival notice
Customs broker (destination)Files the import declaration for the buyer, pays duties and clears the cargo.BuyerImport declaration
BanksExamine documents and handle payment in letters of credit and documentary collections.Buyer (issuing bank), seller (beneficiary)Letter of credit, payment instruction
Insurer and surveyorThe insurer issues the policy and pays claims; the surveyor establishes the cause and amount of the loss.The insured (seller or buyer)Insurance policy / certificate, survey report

The trading parties

  • Shipper: The party that hands the cargo to the carrier under the contract of carriage. Usually the exporter, but not always; in an EXW sale, for example, the buyer's forwarder may appear as shipper on the bill of lading.
  • Consignee: The party entitled to take delivery at destination. In letter of credit transactions the bill of lading is often made out to a bank's order, which then has to endorse it.
  • Notify party: The party the carrier informs when the cargo arrives. It is only informed; it has no right to take delivery.

The parties to the sales contract (seller and buyer) and the parties to the contract of carriage (shipper and carrier) do not have to be the same people. The Incoterms rule decides who makes the contract of carriage: the buyer under the F rules, the seller under the C and D rules.

The transport parties

Carrier / shipowner: The company that operates the vessel and physically carries the cargo. Companies running scheduled container services are called liner carriers. The carrier issues its own bill of lading, the master B/L (MBL).

Freight forwarder: Organises the transport on the customer's behalf. It chooses the carrier, books space, prepares documents and coordinates trucking, customs and insurance from a single point. When a forwarder issues a bill of lading in its own name (house B/L, HBL), it can take on carrier-like liability towards its customer.

NVOCC (Non-Vessel Operating Common Carrier): Acts as a carrier without operating ships. It buys space from shipping lines and gives its customers its own bill of lading. The term comes from US regulation; in practice many forwarders are also NVOCCs.

Shipping agent: Represents the carrier in a port. It handles bookings, issues bills of lading and delivery orders and manages port formalities.

Terminal operator and stevedores: Load containers onto vessels, discharge them and store them at the terminal. The terminal operator charges storage.

Road and rail carriers: Bring the container to the port (pre-carriage) and take it from the port to the consignee (on-carriage).

Support services

  • Customs broker: A licensed professional who files customs declarations on behalf of the declarant. In Türkiye, customs brokers are authorised by the Ministry of Trade; a company may file its own declarations, but in practice most work with a customs broker.
  • Banks: Examine documents and handle payment in letters of credit and documentary collections.
  • Insurer: Issues the cargo insurance policy, pays the claim when there is a loss and then recovers from the carrier.
  • Surveyor: Establishes the cause and amount of a loss; may also carry out pre-shipment inspections.

3PL and 4PL

A 3PL (third-party logistics) provider carries out logistics services such as warehousing, distribution and transport on a customer's behalf. A 4PL coordinates the whole supply chain for a customer, managing several 3PLs and carriers, usually without assets of its own. These terms are not defined identically across the industry, so the scope should always be written into the quotation and contract.

Test yourself

  1. A forwarder issued its own bill of lading to its customer, and the cargo was damaged in transit. Who does the customer claim against first? (Answer: The forwarder that issued the bill of lading. The forwarder then claims against the shipping line under its own contract.)
  2. Can the notify party take delivery of the cargo? (Answer: No. The notify party is only informed; the right to take delivery belongs to the consignee or the lawful holder of the bill of lading.)
  3. Who makes the contract of carriage in an FOB sale? (Answer: The buyer. Under the F rules the buyer arranges and pays for the main carriage.)

Frequently asked questions

What is the difference between a freight forwarder and a carrier?

The carrier operates the vessel and physically moves the cargo. The freight forwarder organises the transport on the customer's behalf: it chooses the carrier, books space and coordinates documents and services such as customs, insurance and trucking. When a forwarder issues its own bill of lading (HBL), it can take on carrier-like liability towards its customer.

What is an NVOCC?

An NVOCC (Non-Vessel Operating Common Carrier) acts as a carrier and issues its own bill of lading without operating ships. It buys space from shipping lines and contracts with its customers in its own name. The term comes from US regulation; many forwarders also operate as NVOCCs.

Who is the notify party?

The party the carrier informs when the cargo arrives at the port of discharge, often the buyer or the buyer's customs broker. Being the notify party does not give a right to take delivery; when the bill of lading is made out to a bank's order, the notify party is usually how the buyer is reached.

Terms in this topic

Sources

How to cite: Hakan Özgür Konakcı, “The parties in trade and logistics”, Logistics Guide, ozgurkonakci.com, 13 October 2026. https://ozgurkonakci.com/en/guide/parties-in-trade-and-logistics/

This guide is for educational purposes and reflects the author's personal views, not those of KINAY. For contract, customs and finance decisions, consult current official sources and specialists. Incoterms® is a registered trademark of the International Chamber of Commerce (ICC).