Career
Nine roles spanning operations and sales, branch management, integrated systems and corporate communications.
KINAY
2012 – Present
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Brand & Marketing Manager
– Present
Corporate identity and brand governance for the group's brands, corporate communications, employer branding in coordination with HR, executive communications, international fairs and sponsorships, agency and social media coordination, and corporate web presence.
Key contribution Strengthening consistency in communication practices across companies and markets, and managing corporate touchpoints to shared standards.
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Brand, Marketing and Integrated Systems Manager
–
Brand responsibilities combined with integrated systems, commercial analytics and management reporting.
Key contribution Led the establishment of an Analytics & Reporting function, translating operational, sales and profitability requirements into management reporting.
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Integrated Systems Manager
–
Regional sales performance management, KPI reporting and coordination of performance reviews.
Key contribution Coordinated and developed the implementation, training, reporting and management-review processes of the KPG approach, which originated with an external consultancy.
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Ankara Branch Manager
–
Commercial activity, customer relationships and team management for the branch; contribution to CRM and corporate website development.
Key contribution Identified friction in the sales-to-operations workflow and initiated a customised ERP proposal, helping demonstrate the concept to management and contributing to simpler shipment-file processes.
CEVA Logistics
2010 – 2012
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Ankara Branch Manager
–
Commercial activity, customer relationships, local team management and operational coordination for the branch, applying global company standards.
DHL Global Forwarding
2004 – 2010
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Sales Supervisor
–
Structured B2B sales management, a key customer portfolio, sales team coordination, pipeline and CRM discipline, and collaboration with operations and pricing.
Kuehne + Nagel
2002 – 2004
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Sales Executive
–
Freight forwarding sales, air and road freight quotations, customer relationships, and coordination with operations and customs.
Turkish Airlines
1998 – 2000
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Handling & Customs
– · Part-time
Air cargo handling, shipment documentation, customs procedures, and terminal and ramp operations.
Marks & Spencer
1996 – 1998
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Sales Representative
– · Part-time
Retail sales, customer service, stock management and visual merchandising.
Education
Mersin University
Master's degree, Logistics and Supply Chain Management
2014 – 2016
Gazi University
Bachelor's degree, Finance
1995 – 2000
Licences and certifications
- Future Leading CMOs — Strategic Marketing Management Certificate Programme · BMI Business School Istanbul · 2024
- Assistant Customs Broker Licence (Gümrük Müşaviri Yardımcısı İzin Belgesi) · Turkish Ministry of Customs and Trade · 2006
- Cargo Sales · Turkish Airlines · 2005
- Cargo Handling · Turkish Airlines · 2004