Expertise
Three themes describe where the roles I have held over my career intersect. Each is backed by a real piece of work.
Business Transformation
Identifying repetitive, fragmented workflows and turning them into simpler processes that users will actually adopt.
Example
A customised ERP initiative that simplified opening shipment files from sales to operations. Simplifying the sales-to-operations workflow
- Business process improvement
- Workflow and requirements design
- Change implementation and adoption
- Cross-functional coordination
- Stakeholder management
Commercial Excellence
Making sales performance measurable and comparable through shared definitions, and turning data into management reporting.
Example
Leading the pilot, rollout, training and reporting of the KPG approach, followed by establishing an Analytics & Reporting function. Making commercial performance comparable
- Commercial performance and KPI systems
- Management reporting and analytics
- B2B sales management
- CRM
- Cross-regional coordination
Brand & Corporate Communications
Managing corporate identity, communications and touchpoints to shared standards across a multi-company, international organisation.
Example
Brand governance, executive communications, corporate web and international fair communications for the group's brands. Building consistency across corporate touchpoints
- B2B corporate brand
- Corporate communications
- Employer branding
- International fairs and events
- Agency and channel coordination